Marketing Students on Reframing Negative Portrayals of Migrant Workers
Podcast, 26 July 2021
By Haley St. Dennis , Head of Just Transitions, IHRB
In this special episode of Voices, we welcome students undertaking their Masters degree in Marketing at Hult International Business School in London, to showcase their innovative thinking behind a competition and challenge around the perception of migrant workers.
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Devised to expose students to some of the challenges they may face in their future careers, four teams applied their formal marketing skills to answering this question: how can IHRB help to reframe negative portrayals of migrant workers in a more positive light, as the agents of economic vitality that they are?
The result? Fascinating presentations where the winning team’s solution sought to influence positive attitudes towards migrant workers in Singapore through a strategic campaign, digital and event communications plan, from Bushra Sabir, Jian Liu and Keomony Sen.
The second team’s pitch centred on the use of NFTs (Non-Fungible Tokens) as an innovative, current and disruptive approach to centring migrant workers’ stories through art and collaboration – from Philip Lanzerits, Jacqueline Bittricher, Daria Korkunova, Jacopo Nico and Andrea Franzetti.
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